Preemptive Media was a collaboration between Beatriz da Costa, Jamie Schulte and myself. The group was active from 2002-2006. In that time, we produce three major projects: Swipe, Zapped! and AIR.
We were interested in making our own style of beta tests, trial runs and impact assessments through independent research. Our focus was emerging policies and technologies because they are contingent and malleable. We hoped that our inquiries created new opportunities for public discussion and alternative outcomes in the usually remote and closed world of technology-based research and development